China’s First Bay Area Radio-Voice of Guangdong, Hong Kong and Macao

China News Agency, Beijing, September 1 (Reporter Gao Kai) Central Radio and Television Station, Guangdong, Hong Kong and Macao Dawan District, officially launched at 7:00 on September 1. This is the first national radio frequency broadcasted in Guangdong, Hong Kong and Macao. Dawan District Voice New Media Platform was launched synchronously.
The voice of Dawan District in Guangdong, Hong Kong and Macao (referred to as “the voice of Dawan District”) is located in the “first-class Bay area and first-class life”. It covers Guangzhou, Shenzhen, Zhuhai, Foshan, Huizhou, Dongguan, Zhongshan, Jiangmen, Zhaoqing, Hong Kong and Macao Special Administrative Regions in Guangdong Province. The broadcasting frequency is 101.2MHz, 1215KHz and 21 hours a day.
According to the introduction, the voice of Dawan District and its new media platform focus on the audience of Dawan District, timely dissemination of the central authority voice, dissemination of the implementation process of the national strategy of Guangdong, Hong Kong and Macao Dawan District, dissemination of the new practice of “one country, two systems” cause development.
According to the director of the Hong Kong, Macao and Taiwan Program Center of CCTV, the voice frequency of Dawan District and the new media will fulfil the responsibility, mission and era of the mainstream media of the country, base themselves on the Bay Area, serve the whole country and radiate the whole world. In addition, we will focus on financial and economic innovation, life information services, strengthen information collection and policy interpretation of financial and entrepreneurial employment, to meet the work and life needs of audiences in Dawan District.
The voice frequency and new media in Dawan District will be broadcasted mainly in Cantonese, with dialect programs such as Hakka dialect and Chaoshan dialect, which are close to the listening habits of Dawan District. In addition, its target audience is younger, setting up a number of young people’s attention to entertainment, network hotspots, cultural boutiques and other programs, as well as business guidance and psychological counseling programs to meet the needs of youth life and employment.
On the type of program, the voice of Dawan District is divided into five parts: news, finance, life, culture and music.
According to reports, as a prominent regional communication platform of CCTV, Dawan District Voice will also rely on the strategic layout of CCTV “5G+4K/8K+AI”, create a new type of all-media broadcasting, and provide audiences in Guangdong, Hong Kong and Macao with diversified new media services such as audio and video. (end)